Creative strategy + AI ads for Meta

Meta burns through creative.
We keep it fresh.

We dig into your product, reviews and buyers, find new reasons people buy, and ship them as video and static ads. Every week, at the volume your account needs.

Hi, I’m Daria.

How we find fresh concepts for your product, in 90 seconds. Video coming soon

start here

If you’ve been here before

You’ve tried
all of it.

Different setups, same result. Your buyer has seen every claim in your category, and the ads that worked last month are already tired.

things we tried ✎

  • UGC creatorshalf the videos never went live
  • AI ad toolsAI slop. nobody bought.
  • Freelance editornice cuts, no strategy
  • A creative agency20 ads = 1 ad, 20 times
  • Found a winner!iterations took 3 weeks. momentum gone.
  • Revisions4 rounds, 2 weeks lost
  • Same promise, louderbuyers have heard it all

Your market is sophisticated. Another version of the same claim won’t move it.

It needs new concepts, and a lot of them.

Creative strategy · real Masderm work

One product.
Dozens of ways
to sell it.

We don’t start with AI. We start with untapped buyers, product mechanisms nobody explains and objections nobody answers. Each one becomes a new way into the sale.

Our Masderm buyer map with six buyer groups

Our buyer map6 buyer groups, each with its own objection.

Already moisturises. Skin changed around menopause.

Life stage“Everyone talks about hot flushes. Nobody talks about your skin.”
Problem mechanism
Skin needs change around menopause. The old lotion was made for different skin.
Solution mechanism
A daily body cream for hydrated, firmer-looking skin.
Awareness + funnel
  1. Unaware
  2. Problem aware
  3. Solution aware
  4. Product aware
  5. Most aware

TOF · coldNever heard of the brand

AI UGCArms and knees after 50▶ Watch with sound
Masderm device modes guide

Product guideRF is one of five modes. The red light is a different one.

Compares RF devices by the red light she can see.

New mechanism“The red light isn’t the RF.”
Problem mechanism
The red light is LED. It isn’t the radiofrequency doing the work.
Solution mechanism
Conductive cream + RF mode, used together.
Awareness + funnel
  1. Unaware
  2. Problem aware
  3. Solution aware
  4. Product aware
  5. Most aware

MOF · warmComparing devices

Mechanism explainerThe red light isn’t the RF▶ Watch with sound
Verified reviews
Review by Paquita Fernandez, verified buyer
“at 62 you don’t expect much” → age is the objection
Review by Loli Lozano Sanchez, verified buyer
“the litre size… good price” → value is a reason

Bought a device. Now it sits in a drawer.

Owner objection“The most expensive device is the one in your drawer.”
Problem mechanism
Too many modes. People get confused and stop.
Solution mechanism
One simple routine, shown step by step.
Awareness + funnel
  1. Unaware
  2. Problem aware
  3. Solution aware
  4. Product aware
  5. Most aware

BOF · hotKnows it, needs a push

Problem / solutionThe drawer▶ Watch with sound
Masderm planning mind map

Planning boardBuyers → desires → objections → angles → formats.

Tried ten creams. Believes none of them.

Market sophistication“POV: it’s your 11th jar this year.”
Problem mechanism
Every cream makes the same promise. She’s heard them all.
Solution mechanism
Show what’s actually different: cream + RF as one routine.
Awareness + funnel
  1. Unaware
  2. Problem aware
  3. Solution aware
  4. Product aware
  5. Most aware

TOF · coldHeard every claim (high sophistication)

POVJar number eleven▶ Watch with sound

click for the next step

…and more routes from the same research

The work

Made to stop the scroll.
Built to sell.

Original work by our team. Hover to preview, tap to watch with sound.

How it works

From call to weekly winners.

Day 0

Deep-dive call

30–60 minutes on your product, your ads and what’s stuck.

YOUR TEAM
STRATEGIST
00:00● ● ●
  • Who buys twice? Why?
  • Which ads died fastest?
  • What do reviews repeat?
Days 1–3

Research

Ads Library, competitor PDPs, reviews, forums. Then the persona map.

Days 3–7

First batch

Video + static ads across several concepts, formats and funnel stages.

Same week

Revisions

Comment in one place. We start right away.

1Hook is slowDone ✓2Swap the first lineDone ✓
Every week

Learn + iterate

What worked, what didn’t, what’s next. New hooks on winners, new personas to test.

Your options

Why brands pick us.

Monday BatchFreelancers & UGC creatorsTypical creative agency
Research before scriptsEvery productYour briefSometimes
New concepts every batchBuilt inRarelyVaries
First adsWithin the first weekDepends on availabilityAfter long onboarding
VolumeUp to 50 a weekA few at a timeSet by package
Creators, shoots, shippingNot neededEvery videoOften
FormatsUGC, demo, animation, staticOne style eachDepends on team
Iterations on winnersIncludedPaid extraVaries
How you payFlat fee + share only on winnersPer videoRetainer or % of spend

swipe to compare →

Typical setups, not ratings of specific providers.

Beyond the ad

Ads get the click.
Your product page closes the sale.

The same research shapes your PDP images. Each one answers a question a buyer has before they add to cart.

Pricing

We win when you win.

A flat monthly fee covers production. The rest comes only from ads that win.

Fair questions

Before you book.

Who is this for?

DTC and e-commerce brands already running Meta ads that need more creative than their team can make. It works best when your product already has reviews and a few months of ad history.

Will it look like AI?

Not if it’s done properly. We cast faces that fit the buyer, match your product to real packshots and edit every ad by hand. If something looks off, it doesn’t ship.

We tried AI ads before. Why would this work?

Most AI ads fail because of the idea, not the tool. They repeat one claim with a new face. We start from research and bring new concepts to every batch.

How does the share on winners work?

We agree upfront what counts as a winner and whether the share is on sales or ad spend. The percentage depends on your budget. If nothing wins, you only pay the monthly fee.

What do you need from us?

Your product, access to reviews and past ads, and the deep-dive call. No samples to ship and no creators to manage.

Do you run the ads?

No. We make the creative and work with your media buyer or in-house team. You share results, we use them for the next batch.

Can you work on our product pages too?

Yes. PDP images and layout are part of Scale, and we review them in Growth.

Can you guarantee a winner?

No one honestly can. What we promise is more distinct concepts tested every week, with a clear reason behind each one.

Who’s behind this

Not a new team.
A new department.

We’re the team behind DAKLAI Studio, making AI campaigns and e-commerce visuals for brands since 2024. Monday Batch takes that craft and points it at one job: ads that sell on Meta.

See DAKLAI Studio ↗
DAKLAI Studio

Brands our team has created for

Deep-dive call with Daria

Show us your product.
We’ll show you what your ads are missing.

We look at your product, your current ads and your reviews before the call. You leave with concepts you can test, whether we work together or not.

Book a call with Daria →